Managing acquisition communications and marketing

You have made the move and acquired a company that will add value to your own. That’s a huge undertaking. Congratulations to you and your team! I usually write a lot about being strategic but, in this case, that most likely has already happened: thorough, thoughtful due diligence and risk assessment including market evaluation and the added value that the acquisition will bring. It’s an exciting and heady time. Now that it’s done, what’s next?

Build Your Brand: Personal branding and social networking for healthcare professionals

I assembled a list of resources for a presentation I'm giving for emerging healthcare leaders this evening, and I thought it might be useful to you as well! Check out this post for an outline of an approach to building your own personal brand, reading suggestions and a helping of links that have been indispensable to my own work!

Seven ways to improve engagement on social media

Communicarium 7 Ways to Improve Social Media Engagement

Have you ever thought about why you engage with one brand more than another? What is it that you like so much about that brand?

As a brand manager or business owner I’m sure it’s something you’ve thought about a fair amount including how you can use social media to engage your audiences and open dialogue with them. Engagement has never been so essential in generating brand awareness and loyalty on social media. Here are a few tips I came up with to help revamp your online presence and better engage with your viewers.

1. Inspire your audience – Well-written and passionate content can inspire others in unimaginable ways. Whether you’re speaking a message from the heart or sharing a series of quotes, inspirational content accumulates more shares and engagement than sales pitches alone.

2. Educate your audience – Quality content is a huge factor in what keeps viewers coming … Read the rest

Five skills you need as a communicator

Communicarium Top Five Skills for Communications Graduates

It’s that time of year again. Students are on reading week and starting to think about LAG: “Life After Graduation”. At this time of year, I get lots of resumes and lots of questions from students. So I thought I’d compile a list of what I think are the top skills needed if you are considering a career in communications.

1. Project management – Are you able to juggle many competing priorities at the same time and remain incredibly organized? Can you keep your eye on time and budget while rallying your team to work toward delivering high quality? Then you have the fundamentals of good project management down very nicely. If you can do all this while maintaining a smile and even keel, better yet!

2. Creativity – In the world of communications, lateral thinking is key to creativity. It’s making the links that have gone undiscovered, seeing things … Read the rest

Strategy – Why it’s more important than ever

Business Strategy

I’ve had some great meetings lately with some awesomely smart folks who are excellent at what they do. And, they all know the things they need to do from a communications and marketing perspective. But they haven’t done any of them. And the reason can be summed up in one word:

Overwhelm.

There are just so many options available these days it’s hard to know where to begin. And that means they simply don’t.

So where could/should they begin?

My advice is always two-fold:

1. Baby steps – Take it easy. One little step at a time. If you take on too much, you’ll get overwhelmed again. It’s better to take one or two steps than to get back into overwhelm and do nothing again.

2. Begin with the end in mind – Before you do anything, think about where you want to be in a year from now. That … Read the rest

Today I made my client cry (in a good way)

Mother reading book for children

It’s been a bit of a whirlwind week – in a very exciting way. The team has accomplished a lot and clients are happy. That feels great!

My highlight of the week is when one of my clients cried. I’ll start by saying, she’s a new client so I don’t know her too well yet. My impression of her, these first few months, is of someone who’s very professional, goal-oriented, savvy and highly intelligent with a fabulous sense of humor and an ability to work hard but not take things too seriously. She loves a good laugh.

This week my colleagues and I presented our proposed marketing strategy to her and her colleagues. There were some good insights in the strategy and solid thinking about moving forward and we had good discussion about the statistics and future activities as a result of the research.

Then, that nail-biter of a moment … Read the rest

Twitter. Snapchat. Vine. What’s next?

Question Mark with Social Technology and Internet Color Icons

When I first starting using Twitter I wondered how much it would catch on, with the general public, and how much I would like it, personally. Admittedly, I was skeptical. What could someone say that was of value in only 140 characters? Over time, I realized that I was using it more and more as a source of news and information that is customized to me, based on who I follow. I’m a skeptic no more and my browser is filled with tabs of articles and news items I’m reading, having navigated there from tweets I find interesting.

So, that got me thinking about what’s next for social media. I’m just catching up now on spaces like www.vine.co and www.snapchat.com. Vine is a place to download six second videos. Lots of funny ones up there: guys screaming into the camera, cats doing their cute cat thing, and even some … Read the rest

Why blog? Eight excellent reasons

Group of eight balls on green pool table.Copy space for text on the right.

As I sit and face the blank screen to write my first blog I have to remind myself of all the reasons, as the president of a communications and marketing agency, I tell my clients they should blog. Writing that first sentence I realize I should clarify: This is not my first blog ever. I’ve written many blogs before on behalf of clients. However, it’s the first blog I’m writing for my own website in over a year and the first one in this blog-only style website we’ve just launched while we put the finishing touches on our current website. It’s nice to be so busy with clients’ communications and marketing work that you don’t have time to do your own. But now I’ve made a commitment to write my own blog 2 – 3 times per week. So here I am. And I’m recalling all of the reasons I … Read the rest